Case Study
Idagio
As the world's largest classical music catalog, IDAGIO has shipped many new features throughout 2018. As the Design Lead, I drove and crafted the design of multiple projects for better music discovery, curation, personalization, and listening experience for all IDAGIO apps across iOS, Android and Web between March — September 2018.
ONBOARDING
Based on our research, we have seen that our prospective users could have a better first impression of IDAGIO that is more clear, lively and genuine.
To enhance the first look-and-feel, I redesigned the onboarding view with elegant video content. Additionally, to provide our new users with a smoother start, I designed an optional interactive personalization where they could generate a classical music feed according to their taste.
New onboarding view on iOS app with classical music video content in the background
Personalization of the feed by listening samples from various genres, epoch and composers
User completing the personalization step after sufficient input and will land on the discovery view
PERSONAL CURATION
Especially for classical music aficionados, the ability to create your own classical music playlists was quite essential and highly demanded.
To understand the particularities of creating a collection of classical music, I have conducted user research with a dozen of people consisting of beginners and experts. In the light of our takeaways, I designed a new feature allowing our users to build and manage their personal playlists intuitively on all platforms of IDAGIO.
Menu to add the currently playing music to personal curation
People can either add music to an existing playlist or create a new one
People can find their playlists in the Collection View
A personal playlist called "Dinner Time" on the desktop app
ALBUMS
Initially, our platform was solely oriented around individual recordings, which provided only a limited music listening experience.
With the help of our agreements with record labels, albums are now available for more harmonious listening and discovery. For all platforms, I designed interactions and the user interface for various representations of albums under composer, soloist, orchestra profiles as well as the collection and discovery feed.
List of available albums under an orchestra profile on desktop app
Viewing an individual album on desktop app (experimental dark mode)
Album representations in the iOS app
TECHNICAL ENHANCEMENTS
The need for enhancing and crafting designs of certain parts of the apps emerged with the introduction of the aforementioned features.
To make IDAGIO a more rounded and solid tool, I designed a set of small-sized but crucial features including device connectivity, casting, search interaction, offline listening, and tablet enhancements.
Casting to multiple devices in the Android app
Accesibility-improved design of the search bar and auto-completion on the desktop app
Enhanced interactions to download albums and playlists for offline listening in mobile apps
Optimized iPad designs for more tablet-friendly experience
OUTRO
During my freelancing period of six months, we have experimented and shipped many features. With this case study, I present only some of them by shortening the content. Please check out IDAGIO to experience it live.

As a sidenote, aside from crafting designs, I helped IDAGIO hire and mentor designers and user researchers.